Last year, Jasmine came to me in need of just a logo. This year she asked me to fully brand her business to help her keep a consistent look. Even though we had her colors, I designed her an inspiration/mood board to stay focused on the type of images she should use on print and social networks. We wanted to create a classic, sophisticated, vintage look. After the mood board we came up with her style guide to stay consistent with what particular colors, fonts, etc to use.