When I first started working for myself, I had no idea what I was doing. I just knew I wanted to design and help others. If I had a plan, I could have saved myself a lot of time, confusion, money, and headaches. No way do I regret any of it because I've learned and I can help others save time and frustration.
Branding is one of the most important parts of a #business, no matter the type, big or small. It plays an important part in marketing and growing your business. Branding is not something you can just create in seconds. It takes thought, consideration, time, and it's similar to trying to find yourself. It can be the most uncomfortable thing ever but once figured out you'll be on a roll to something that can be very special, unique, and fulfilling.
When starting a brand it's essential to do some research. Learn who your target market is, their needs, likes, dislikes, places they love or where they may go on a regular basis. Knowledge of this information will help you stay focused and consistent with your brand. A well thought out brand tells your customers what they can expect from your products or services. It is the heart of what will help create their total experience with you and it also helps you differentiate your business from competitors.
Before I brand a new start up, I encourage clients to evaluate their brand using questionnaires and worksheets. They call it homework, but sitting down, writing on paper can honestly help you visualize your brand and where you want to take it. It's never a good idea to just give your business a logo and market it without a plan or knowing its character, values and personalty.
Here are six basic questions to help you start your brand process:
- What is the mission of your brand
- What are the benefits of your products or services?
- What makes you stand out?
- Who is your target market
- How do you want your customers to feel
- What type of experience do you want your customers to have in order to achieve this feeling
Download the worksheet: BrandFromTheStartWorksheet
-xoxo T. L. Hayden