The Thank You Reel
Storytelling posts work best because they make people feel seen, build trust faster than selling ever could, and turn your content from something people scroll past into something they stop and connect with.
reel idea: show yourself in action whether it’s you providing a service or creating your own products
the hook: To the clients that keep me in their budget during this crazy economy... Thank you from the bottom of my heart.
download canva template
This hook works because it meets your audience exactly where they are emotionally—and that’s why it’s such a strong reel idea for entrepreneurs.
Why this hook stops the scroll
We’re in a season where everyone is budgeting. Inflation, rising costs, uncertainty—it’s on your client’s mind whether you sell services, products, or experiences. This hook acknowledges that reality without guilt, pressure, or selling. Instead of saying “book with me,” it says “I see you—and I’m grateful.”
That instantly:
Humanizes your brand
Builds emotional connection
Makes clients feel valued, not sold to
Positions your business as self-aware and empathetic
Gratitude-based hooks perform well because they don’t feel like marketing—they feel like truth.
Why the visual works
The massage therapist isn’t talking. She’s simply doing her craft. The calm, familiar motion paired with a heartfelt overlay creates trust. Viewers aren’t distracted—they’re anchored in the moment. This allows the message to land deeper.
Quiet visuals + honest text = high retention.
How entrepreneurs can use this hook for their own business
You don’t need to be a massage therapist to use this strategy. You just need to show yourself doing what you do.
Step 1: Choose a “behind-the-scenes” action
Film yourself:
Packaging orders
Designing on your laptop
Setting up for a client
Providing your service
Restocking inventory
Working in silence
Keep it natural. No posing. No talking.
Step 2: Adapt the hook to your brand
Use the same structure, or personalize it:
“To the clients who still support my small business in this economy… thank you.”
“To everyone who chooses my brand even while budgeting… I don’t take that lightly.”
“To the clients who prioritize themselves and still book with me… I see you.”
“To the customers who continue to choose small during hard times… thank you.”
Short. Sincere. Direct.
Step 3: Let emotion do the selling
Resist the urge to add:
Prices
Promotions
Calls to action
This reel isn’t about conversion—it’s about connection. And connection is what leads to loyalty, referrals, and long-term clients.
Why this works for growth
When people feel appreciated, they engage.
When they engage, the algorithm notices.
When the algorithm notices, your content reaches more people who value what you offer.
This hook isn’t trendy because it’s clever.
It’s trending because it’s honest.
And honesty will always outperform hype.